A commerce platform built to carry
millions of dollars of decking.
EzyDecking spent a decade building a composite decking brand in Australia. When they landed in Dallas–Fort Worth, they needed a US operation that could sell — catalog, pricing, quoting, trade channel — not a brochure. We built the entire platform, front end and back end, in about a week of build work.
What we built
One platform, five working surfaces — each one a piece of the route from first visit to signed quote.
Product catalog with real SKU depth
Per-product pages across decking, cladding, and accessories — boards, aluminium joists, pedestals, fasteners — each with per-board, per-square-foot, and per-linear-foot pricing, full specifications, and fire ratings. Structured so the catalog scales as the US line grows.
Instant project estimator
A five-step material calculator: enter dimensions, choose products, get a full materials breakdown on the spot. Buyers arrive at the quote conversation pre-qualified and pre-educated — the sales team stops doing arithmetic and starts closing.
Quote-to-sale pipeline
Structured project inquiries — product type, zip, scope — flow into an itemized quoting workflow with material and delivery cost breakdowns and a 24-hour response standard. The pipeline is the backend: every inquiry lands tracked, not in an inbox.
Approved Contractor Program
A trade channel with its own application flow, contractor login, and tier pricing — the wholesale motion that moves composite decking by the pallet, not the board. Crew-facing pitch, operator-facing margin control.
The brand layer
Gallery, blog, FAQ, warranty, and delivery pages under a premium visual identity that holds its own against national brands.
Why it’s a Promptmaxxing build
- The estimator pre-qualifies buyers before a human touches the deal.
- The quote pipeline turns inquiries into tracked, itemized work.
- The contractor program encodes tier pricing, so the wholesale motion runs on rules — not memory.
Yours might be speed-to-lead SMS, after-hours answering, and booked-revenue attribution. The free audit maps which workflows carry the most weight in your business.
Published with permission from EzyDecking USA. All case studies